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Capability Company

A Message from our President


Welcome to the December issue of our Ezine for nonprofits, the healthcare industry and institutions of higher learning. We hope the holiday season finds you happy and healthy. We know this is a busy time, so we are keeping things short this month.

First, we'd like to congratulate Linda Shaw, the new Executive Director of the Rural Advancement Foundation International-USA. We know you will do well in your new endeavor.

Also, we hope you enjoy this month's article by Amy Etheridge. If you haven't been to the Pike Place Fish Company in Seattle, you really need to make a point to visit sometime.

Have a great day!

Rebecca Worters

President, Capability Company


View Rebecca Worters's profile  on  LinkedIn  


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Article of the Month

Word count: 254

Approximate Reading Time: 5 Minutes


Cast Your Line to Motivate & Improve Your Catch
by Amy Etheridge

As the calendar year draws to its conclusion, development officers need to be inspired to close those year-end solicitations. A manager's role, in part, is to coax, cajole, motivate and yes, inspire.


Taking a line from a seemingly unlikely source, the Pike Place Fish Company in Seattle, the fish mongers believe they can make a difference right where they are - flying fish and all. The employees do more than just show up; they bring their hearts, minds and hands to create a great experience for their customers.

In the book Fish! A Remarkable Way to Boost Morale and Improve Results+, the authors relate what they saw at the market with these four points:

  1. Be there. Be present and engage your staff and colleagues, and mean it.
  2. Play. Nurture an environment where trust and respect replace fear and retribution, and pave the way for fun and creativity.
  3. Make their day. Remember to show your staff and colleagues that you value them.
  4. Choose your attitude. Every day before you arrive to your job, you have a choice about attitude. Never underestimate the impact a positive one can have on those around you.

This paradigm may sound familiar because it is. These very ideas are similar to what we know about stewardship of our donors, alumni and volunteers. Now is a great time to employ these points with your development staff. With energized and valued employees who believe in the institute's mission, you'll have a better chance of catching that illusive big fish!

+Lundin, Stephen C. PhD, Harry Paul and John Christensen, Fish! A Remarkable Way to Boost Morale and Improve Results. New York: Hyperion, 2000.

Amy Etheridge is president of Giving Leadership Opportunity (GLO), a professional resource for personal, customized nonprofit and business consulting services. GLO is committed to creating growth opportunities for organizations as they seek to achieve their missions and fulfill their community promise. Amy may be reached at or 919.521.5776.

Capability Company helps find, recruit, and hire the best top administrative team members for nonprofits, institutions of higher learning, and hospitals. To find out more about our services and to see if we can help you, visit


Event Listings

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A Client's Perspective

"It really has been a pleasure working with [the Capability Company staff]. I believe the engagement was a great success...please be sure we will keep their number handy!"

Vince Fuller, CFO
Oblates Missionary Society


Case Study

Marsha Basloe at Durham's Partnership for Children was "...quite sure that fiscal year 07-08 would have been a nightmare without Capability Company."

Read the full text of the case study here


A Gift from Us


Know anyone who could use our How to Hire Workbook for Nonprofits?  Forward this email using the "send this to a friend" button at the top of this page.  


Our Partners is the premier online career center serving the nonprofit sector.

Nonprofit employers can post their positions and look through a bank of more than 2,000 candidates, finding only those that meet their criteria. It's an excellent recruiting tool.

Jobseekers can create and display an anonymous profile. It's the largest and most comprehensive bank of nonprofit professionals anywhere.

American Humanics is a national alliance of colleges, universities, and nonprofit organizations dedicated to educating, preparing, and certifying professionals to strengthen and lead nonprofit organizations. 

Capability Company and have partnered with the American Humanics Initiative for Nonprofit Sector Careers and we invite you to learn more about it.

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