A Message from our President
It has been an exciting month for the Capability Company team--Rebecca is immersing herself in her artwork, and I am adapting to the new structure at
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Article of the Month
Word count: 374
Approximate Reading Time: 4 Minutes
The Likeability Factor
by Amy Etheridge
If you're goal is to recruit new gift officers for your advancement office, the likeability factor could be the single most important consideration -
greater even than a person's ability to do his or her job.
Congeniality impacts a gift officer's capacity to get along with colleagues, to fit with the institution as a whole and to succeed in building
relationships and generating gifts. All critical, wouldn't you agree?
While a resume yields clues to a person's basic job qualifications and experience, what clues do you look for to determine "best fit" or
There are an exponential number of factors that impact likeability - many of which would be difficult to determine in one or two meetings. In order
to pare down the numerous variables, here are four points to ponder for the identification of clues to likeability during a phone or face-to-face
interview or even over lunch:
- How would the person respond given a particular situation?
- How does the person come across to you?
- How would the person come across to others (colleagues, Board members, donors)?
- How would the person control his or her emotions given a particular situation?
- Does the person favor an emotional reaction or a rational response?
3. Relationship management
- Would the person be a strong team leader or collaborator? How would he or she manage conflict between colleagues? Donors?
- Could the person take part in training others?
4. Social consciousness
- Does the person possess a keen awareness of the organization, its culture and its value system?
- To what degree is the person focused on service to the community?
- How well does the person show empathy towards the community, the people served by the organization and the people contributing to the
If a person is significantly lacking in self-awareness, self-management, relationship management or social consciousness, he or she may not be the
"best fit", regardless of lively personality and extensive work experience or knowledge.
Give the likeability factor the respect it is due. You'll build a team of motivated, industrious and discerning professionals whose camaraderie is
revered and whose mutual interest in helping donors meet their philanthropic goals through supporting your institution is celebrated.
The Bottom Line: Like judging a
book by its cover, you can't always judge a recruit's fit by his or her resume - the answers to these four points clue you in to the
likeability factor, perhaps the most important quality a gift officer possesses.
Amy Etheridge is president of Giving Leadership Opportunity
professional resource for personal, customized nonprofit and
business consulting services. GLO is committed to creating growth
opportunities for organizations as they seek to achieve their missions
their community promise. Amy may be reached at Amy@GoToGLO.com or 919.521.5776.
Capability Company provides search
services in partnership with
nonprofit organizations to
help them hire the best team members
to fit their needs and fulfill the
mission. To find out more about our services and to see how we can help you, visit
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