Position Profile
Vice President for Audience Development
North Carolina Symphony
www.ncsymphony.org
Position Filled
THE POSITION:
The Vice President for Audience Development is charged with building audiences for the North Carolina Symphony by managing all marketing activities of the Symphony. The scope of responsibility includes planning, leading, executing and evaluating efforts to maximize audience participation and working within the spirit of the Symphony’s net patron revenue model. Segment responsibilities include new audience acquisition, inbound and outbound sales, direct mail, advertising, group sales, e-commerce, volunteer engagement, communications, media relations, and public relations.
The Vice President holds a leadership role in the institution, reports directly to President and CEO David Chambless Worters, and works closely with other senior staff, the Board of Trustees and key volunteers. The Vice President has nine full-time employees in his/her chain of command.
DESIRED QUALITIES:
Substantial, progressively responsible experience in sales, marketing and/or business development with a quantifiable record of success, preferably with a performing arts or cultural institution. Significant knowledge of orchestral repertoire or the arts is very helpful but not required.
The successful candidate will demonstrate highly developed strategic and tactical planning skills; creativity; initiative, innovation and inspirational leadership; passion and persistence; organizational and communication skills; attention to detail; financial planning, budgeting and analytical skills; and excellent interpersonal skills. The Symphony desires a candidate who is savvy and smart, with a sense of humor and fresh ideas, with a commitment to team-based management and the engagement and involvement of volunteer leadership, and a desire to work in a fast-paced environment with extremely high expectations.
COMPENSATION:
Competitive and negotiable; commensurate with experience. Benefits package includes health insurance through Blue Cross / Blue Shield of North Carolina.
THE ORGANIZATION:
The North Carolina Symphony is the premier performing arts organization in the state, celebrated by the citizens as the orchestra that has served them since 1932 with exciting concerts and innovative artistic collaborations. Currently entering its 78th season, the Symphony is a full-time orchestra with 68 members. It serves as North Carolina’s state orchestra and performs 180 concerts a year in its home base of “the Triangle” – the Raleigh / Durham / Chapel Hill metropolitan area – and around the state. As no orchestra in America can rival the North Carolina Symphony’s commitment to statewide service and music education, the Symphony stands out as a shining example of orchestras as civic institutions in their communities.
The Symphony operates with an annual budget of $12 million and is led by Music Director Grant Llewellyn and Resident Conductor William Henry Curry. Its home concert hall is Raleigh’s Meymandi Concert Hall in the Progress Energy Center for the Performing Arts, arguably the finest venue for the performance of live, unamplified music anywhere in the Southeast, and its summer home is the Koka Booth Amphitheatre in Cary’s Regency Park. Both venues have received rave reviews from audiences and media alike.
In the last five years alone, the Symphony has produced an internationally-acclaimed compact disc recording, toured the state over 14,000 miles per year, undertaken important partnerships with the Nasher Museum of Art, the UNC School of the Arts in Winston-Salem, performed with internationally acclaimed artists including Yo-Yo Ma, Midori, Itzhak Perlman, Pinchas Zukerman, Leonard Slatkin, Denyce Graves, Elvis Costello, James Taylor and the Bolshoi Ballet, and fostered new artistic and community partnerships throughout the state with organizations ranging from the Food Bank of North Carolina to the North Carolina Community College System. In addition, the Symphony has championed the work of music teachers, advocated for arts education and inspired the children and citizens of the most rural and underserved areas of North Carolina, including performing more than 40 education concerts annually for more than 50,000 youth in schools and other venues across the state. The Symphony’s musicians and staff are committed to presenting stunning artistic programs of the highest caliber and building bridges in the community for access and inspiration.
THE AREA:
The Symphony’s home base of Raleigh is the state’s capital, located in the Piedmont (central) region of North Carolina. Raleigh is the largest city in a 3,500-square mile metropolitan area known as the Triangle (Raleigh / Durham / Chapel Hill) and is the fifth fastest growing metropolitan area in America. Located within the area is Research Triangle Park, home to several corporate and regional headquarters: Fidelity investments, Duke Medicine, IBM, Red Hat, SAS, Quintiles, GlaxoSmithKline and Cisco all have large presences, to name a few. New home construction is steady and there is a stable real estate market for existing homes. Compared to other markets, housing is surprisingly affordable.
The home of many creative and well-educated citizens, Raleigh has been lauded as a “Best City for Business and Careers” by Fortune magazine and a “Best Place to Live in America” by Money magazine. It provides its people and businesses with a world-class combination of economic vitality, tremendous educational opportunity, environmental quality, and exceptional quality of life. The park system offers a vast network of recreational greenway trails that connect neighborhoods.
Thirteen institutions of higher education provide affordable and premium education, opportunities for adult and extension classes and a well-educated citizenry of students, graduates and faculty. The Triangle is also an area of tremendous resources where cultural and performing arts organizations thrive. Other major institutions include the North Carolina Museum of Art, North Carolina Museum of History, Carolina Ballet, American Dance Festival, Ackland Art Museum, Nasher Art Museum, Marbles Kids Museum, North Carolina Museum of Natural Sciences, Morehead Planetarium, and Carolina Performing Arts at UNC-Chapel Hill. There are film, music, dance and crafts festivals, local theater groups and touring Broadway shows.
The Triangle is also a vital sports center. It is host to the NHL’s Stanley Cup-winning Carolina Hurricanes, baseball’s Durham Bulls, and the sports programs of ACC members Duke University, University of North Carolina at Chapel Hill, and North Carolina State University.
Raleigh residents benefit from short drives to either the beaches or the Blue Ridge Mountains. The climate is mild with an average high of 88 degrees in mid-summer and 52 degrees in mid-winter. It’s no wonder that the Triangle ranks so high in quality of life measures for singles, adults and families.
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Position Filled. No applications being accepted.
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