Position Profile
Position Filled
Direct Marketing Manager
Oblates Missionary Society, Inc.
www.omiusa.org
The Organization
Headquartered in Washington, DC, the Missionary Oblates of Mary Immaculate is a well-established worldwide congregation of religious men with an extensive history. Beginning in 1816, Fr. Eugene de Mazenod organized a group of priests to work with the poor in France; the group received papal approval as a Religious Congregation under the patronage of Mary Immaculate in 1826. Today, over 4,000 Oblate priests and brothers work in 68 countries on every continent.
In 1999, the five Oblate Provinces in the US came together to form the United States Province (USP). The “business” phase of this reconfiguration, currently known as the Renewal of Mission Structures (RMS) project, was begun in 2006. By reducing redundancies of effort, this phase will strengthen and focus all activities that support the USP’s ministry objectives as filtered through the key concepts of stewardship, effectiveness and efficiency, accountability and risk management. Through the work on the RMS project, the Oblate Missionary Society, Inc. was established in 2007.
The Oblate Missionary Society, Inc. is a national fundraising organization supporting the works of the USP in the US and around the world. The mission of OMSI fundraising is to provide funds to support the ministry goals of the Province within the context of the Gospel message. As ministry needs continue to grow, the USP has identified increasing the reliance on active fundraising, within the culture of collaboration, cooperation and integrity, as a high priority for the organization.
OMSI has an annual budget of $35 million and receives support from individual, planned giving and institutional giving sources.
The Area
The Development office is located in San Antonio, Texas. This bilingual, multi-cultural city in central Texas offers a blend of charm, vibrancy and color, and is home to the Alamo, River Walk, Tower of Americas and many Spanish missions. Artists, galleries, and festivals abound, and gardens, parks and the zoo offer plenty of outdoor space.
San Antonio is also known for its strong military presence and is home to five Fortune 500 companies. The Brookings Institution recently reported that the city remains a top-ranked economic performer, as compared to the struggles many other cities of similar size have faced. San Antonio’s business and family-friendly environment attracts corporations and employees alike.
For more information about San Antonio, please visit their government and visitors websites: http://www.sanantonio.gov and http://www.visitsanantonio.com
The Candidate
The US Province of Missionary Oblates of Mary Immaculate, headquartered in Washington, DC, seeks an individual as Direct Marketing Manager to lead, oversee and coordinate all activities pertaining to the identification, cultivation and solicitation of direct marketing fundraising opportunities from individual and corporate donors including activities appropriate to generate, build and maintain strong, positive relationships with current and prospective donors to achieve fundraising goals.
Oblate Missionary Society Inc. seeks a highly innovative, imaginative, and energetic manager, who will work closely with the Chief Development Officer, to expand and strengthen its base of support. The successful candidate will be an entrepreneurial and strategic marketer/fundraiser with strong experience leading a marketing/fundraising team.
This key person will lead a multi-program non-profit into the future. This individual is responsible for the strategy, management and oversight of OMSI bi-lingual direct mail and multi-channel marketing programs including acquisition, renewals, monthly giving, appeals, and telemarketing. Special emphasis is on integration of mail, telemarketing and e-mail solicitations.
The manager brings a successful track record of managing a robust market plan and is expected to sustain and expand the various ministries, programs, and projects throughout the United States and the world. With a focus on increasing participation in the Oblate mission experience, the manager will lead a team of fundraisers and analysts as they seek new sources of revenue, and increase capacity among new and existing donors through programs that enhance loyalty and retention.
The Direct Marketing Manager will be tasked with charting the strategic direction for current and future fundraising strategies, in collaboration with other fundraising departments through a formal business-planning process. The manager will articulate, communicate and monitor tactics for carrying out directives from the Chief Development Officer and their department’s goals throughout the year.
The Direct Marketing Manager will be entering an environment where the parts and the whole are in the midst of organic change that will affect structure, policies, practices, and directions. This will require a level of flexibility, creativity, and patience as well as a willingness to understand the place of each fundraising unit in the organization’s evolution and to support the Oblate leadership in pursuit of its ministry efforts.
A vital element of the fundraising efforts is the consistent expression of the Oblate Charism and culture which permeates all business activities. With this in mind, the manager will articulate and reinforce the Oblate Charism through communications, and will model behavior consistent with the Oblate Charism and recognize employees who do likewise.
The Position
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- The Direct Marketing Manager will:
- Employ direct marketing practices rooted in Catholic values and donor-centric strategies to invite, engage and animate others, uniting them with the mission and charism of the Society. The Direct Marketing Manager will supervise the creation and execution of a complex inter-generational direct marketing effort that cultivates financial resources for the Oblate missions. This includes integration of various direct marketing channels (multi-channel) including but not limited to:
- Maximize results in all aspects of the donor cycle, including acquisition, retention and fulfillment. Employ “best practices” to be more “donor-centric” with the goal of forming a one-to-one relationship with all constituents
- Work collaboratively with the OMSI management team including and the province Communications Director to develop and implement strategies that build the Society’s institutional brand and identity in the marketplace
- Utilize our donor database, gauging the performance of various marketing channels through the use of historical, statistical and trend analysis. With an acute awareness of internal and external influences, formulate benchmarks and establish near-term and long-term goals and objectives
- Through the use of enhanced analytics, develop specific strategies for unique donor segments. Strive to improve our understanding of the donor relationship by aligning the interest, needs preferences and capacity of donors (and prospects) with the mission, goals and programs of the Society.
- Assist in developing and monitoring departmental budgets in support of operational needs. Collaborate with OMSI divisional and department managers to minimize overhead by formulating cost effective direct marketing strategies to ensure fiscal stewardship
- As a member of the OMSI management team, actively participate in the visioning and strategic planning process and faithfully executes the priorities defined therein
o Direct Mail
o Emarketing
o Internet based
o Teleservices
Qualifications
The Direct Marketing Manager will possess the following characteristics:
- Willingness to become intimately familiar with OMSI’s organizational culture, policies, procedures and practices
- A person of faith (practicing Catholic preferred) with the capacity to understand contemporary Catholic mission theology and the cross-cultural experience and how these relate to the marketing program and this position
- Prior successful experience in applying current direct marketing and management techniques
- Working knowledge of basic accounting and financial concepts and processes
- Exhibiting the highest ethical standards in his/her profession
- Skill in analytical thinking, negotiating and problem solving
- Ability to communicate with subordinates and superiors, including lay and ordained, in a professional and courteous manner.
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and other common office software tools, including a fundamental understanding of database software applications
- Confidentiality as is appropriate to the position
- Ability to remain flexible and responsive when faced with multiple priorities or situations
- Ability to function as a team player and collaborate to achieve maximum results
- Articulate in conversation and writing, have good command of print, production and mailing processes and tackle their work with great enthusiasm and initiative.
A bachelor’s degree is required with a minimum of 4 years of senior-level experience managing in public, private or non-profit sector direct marketing. Prior experience in a Catholic nonprofit setting is a plus.
PHYSICAL DEMANDS
While performing the essential functions of this job, the employee must be able to communicate with others, prepare and present information in group situations, and use a personal computer and telephone. This position will require a minimum of 50% travel by personal auto, commercial airplane and/or train within the continental United States with perhaps an occasional visit to a second or third world country once or twice a year. This position requires visual clarity and the ability to accurately distinguish colors.
APPLY VIA E-MAIL TO:
Please send cover letter, resume, salary requirements and a list of three references to:
Sherry Heuser, President
Capability Company
e-mail address: Position filled. Thank you for your interest.
web address: www.capabilitycompany.com
Telephone: (919) 791-3700
Submission of resumes by e-mail is preferred. Please include only your last name in the subject line.
